Armand Basi · Since 2003

In Red

Eau de Parfum · 100mL · For Women

A bold floral declaration — warm, sensual, and timelessly feminine. Crafted by master perfumer Alberto Morillas.

✦ The Story

Launched in 2003 and composed by the legendary Alberto Morillas, Armand Basi In Red is a celebration of femininity in full bloom. It opens with a vivid burst of spiced citrus — ginger, bergamot, and cardamom — before unfolding into a lush floral heart of jasmine, rose, and lily-of-the-valley. The dry-down settles into a warm, woody musk that lingers on the skin with quiet elegance. In Red is not just a fragrance — it is a mood, a statement, a second skin.

✦ Fragrance Pyramid

✦ Key Features

• 🏆 Perfumer: Alberto Morillas — one of the world's most celebrated noses
• 💎 Concentration: Eau de Parfum — rich, long-lasting projection
• 🌸 Scent Family: Floral with warm spicy-woody dry-down
• ⏳ Longevity: 6–8 hours on skin, excellent sillage
• 📦 Volume: 100mL — generous full-size bottle
• ✅ Authenticity: 100% genuine, sealed, brand-new

✦ Best For

✦ How To Use

Apply 2–3 sprays to pulse points — wrists, neck, and behind the ears — immediately after showering for maximum absorption. For extended longevity, layer over an unscented moisturizer. Avoid rubbing the wrists together to preserve the top note integrity. Store in a cool, dry place away from direct sunlight.

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