Atkinsons · London · Est. 1799

44 Gerrard Street

Eau de Cologne · Unisex · 100mL

A sparkling citrus aromatic born from the heart of London's most storied address. Crisp, refined, and effortlessly unisex — 44 Gerrard Street is British elegance in a bottle.

✦ The Story

Named after the legendary London address where Atkinsons first opened its doors in 1799, 44 Gerrard Street is a modern ode to British heritage and cosmopolitan sophistication. Launched in 2020, this citrus aromatic opens with an electrifying burst of zesty lime and warming ginger, lifted by the cool freshness of eucalyptus. The heart blooms into a floral trio of rose, orchid, and jasmine — delicate yet confident. The dry-down settles into a warm, woody amber base that anchors the fragrance with quiet authority. A scent for those who move through the world with effortless grace.

✦ Fragrance Pyramid

✦ Key Features

✦ Best For

☀️ Daytime & Office Wear — The crisp citrus opening and clean floral heart make this ideal for professional settings and daytime outings.

🌿 Spring & Summer — Light, fresh, and invigorating — perfectly suited for warm weather and outdoor occasions.

🤝 Unisex Appeal — Equally stunning on men and women; a true shared fragrance for couples or those who defy convention.

🎁 The Perfect Gift — Elegant packaging and a universally loved profile make this an exceptional gift choice.

✦ How To Use

Spray 44 Gerrard Street EDC onto your pulse points — wrists, neck, and behind the ears — for optimal diffusion. As an Eau de Cologne, it is designed to be refreshing and light; feel free to reapply throughout the day for a continuous trail of freshness. For best results, apply to clean, moisturized skin immediately after showering. Layer generously — the citrus top notes bloom beautifully with warmth and movement.

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